Well, there’s a reason you are here. Duh! 

Just kidding! You can go back to the video that you have paused after getting done with this blog. 

Why not Blog Content? 

• Studies have proven, that people these days have shorter attention spans, thus, a reel can do what written content can’t. So reading a blog is an unasked for this generation. 
• Video content is more engaging, they say. People tend to watch a video on social media in the middle of their work rather than taking time out to read a blog post. 
• Your SEO efforts on video content on platforms like YouTube can be boosted. Google tends to rank video content high, especially if it answers specific user queries.
• Product demos, tutorials, customer testimonials, and videos trigger your audience to buy your product in no time. 
• Broader reach- videos are liked, saved, and shared on a high level. This way, your followers, your follower's followers, people who don’t follow you or don’t know you, everyone knows about your product.

Then, why not Video Content?

• People, after listening to the news on the television, wait for the newspaper or articles to get published on their favorite websites. Because, videos create a sensation, but blogs build trust. 
• Memes are as consumed as reels! People conclude their videos with-” for more information, go through the description below the video”. There must be something that the video lacks. People love to go through the written stuff for details. Blogs build a detailed structure of the product in their mind. Yes, it takes time. But then the customer is your customer till the day you are a businessman. 
• Blogs are shareable too. You can share the blogs on social media, which connects with potential customers, and with the right use of SEO and keywords, your blogs bring good traffic to your website. 
• Consistently publishing well-crafted, informative blog content helps position your brand as a leader in your industry, while also making it simpler to update posts with fresh information as time goes on.
• Do you want to know if it really works? There’s a reason you have come here and read this long. Go back to the time you tapped on the title to READ this blog and ask yourself, why did you even do that?

Video is great for brand awareness and blogging excels at driving long-term traffic. For your business to survive in this fast-paced yet educated and sensible generation, you grab both the qualities that are going to help your baby (business) grow healthy and wealthy in the future. 

You were already a step ahead of your competitors when you interrogated yourself with “whether video content or blog content!”