Social media has been a breakthrough for businesses, revolutionizing the way brands connect with customers, build loyalty, and drive unimaginable growth.
Why rely on word of mouth when you can give shoutouts on the stories?
Social media has become a cornerstone of any business in today’s world. According to recent data, a person spends around 2 hours and 23 minutes (approximately 143 minutes) on social media each day. Screen time has overtaken me-time, and people crave social media day and night. Why are you playing with the traditional marketing strategies then?
- Brand Visibility and Awareness- Social media helps your product reach globally and thanks to the personalization of content, it easily reaches your target market too. Posting regularly on Instagram, Facebook, and LinkedIn keeps your brand in front of potential customers and now your followers are one tap away from being your customers. 'Wishcare' sunscreen in my wardrobe was once in the ad I saw on YouTube. It’s a skin savior for me whenever I go on our spontaneous adventures.
- Customer Engagement- Social media is a two way platform, where your customers could slide in your DMs with the real time feedback. This not only builds trust but the customer feels heard and acknowledged. People being proactive on social media, it has become a source of infotainment for them. A 30 second reel can get you a 30 lakh of profit and 30 million of visibility. The 'Ghar Soap' has recently taken over Instagram and replaced the other soaps in our bathrooms. Dedicated posts of small and big influencers have done wonders to them.
- Small pockets? Your marketing is still covered and how!- One helpful follower, one story mention, one backlink can sort your marketing mess within seconds. With crispy strategic ads, you can reach specific demographics without breaking the bank. Mostlysane- Prajakta Koli, an influencer, mentions her makeup & hair team, gym trainer and the crew behind the camera in her stories, which helps them get clients in bulk.
- SEO benefits- the flooded comment box and number of shares on your posts can bring traffic to your website. Zero need of scouting as you will be readily available online for your customers. Zomato, a food delivery app, subtly flirts with people in their comment boxes and then they can’t resist themselves from ordering garlic bread and chocolate pastries on any and every occasion possible.
- Collaboration over competition- today is the age of barter. The give and take of ideas leads to team building and long term relations. Your credibility is your ability to collaborate. No wonder, the traditional TV channels like Travelxp have a declining growth graph in the market where a random content creator with a backpack and a small equipment setup becomes an influencer, globally.
There’s a reason Instagram has a third option of ‘business account’-
Open your page, get noticed by people of wide communities and age.
One daily post requires no big cost.
Keeping a check on insights, opens a way for them to your websites.
One big leap of faith, break your traditional cage and go collaborate.